Likelihood to Renew (LTR)

Early Warning System

How it's calculated
Each factor is rated Red = 1 Amber = 2 Green = 3 and multiplied by its weight. The weighted values are summed and normalized to a 0–100 scale, where 100 = all Green and 33 = all Red.
Thresholds
Green — Likely to Renew Score ≥ 78 Broadly strong across all factors. At least mostly Green with no more than one Red.
Amber — Moderate Risk Score 60–77 Mix of Green and Amber. Some gaps but not broadly at risk. Requires at least one Green to offset.
Red — At Risk Score < 60 Multiple Red scores, including in weighted factors. Middling EB/Champion scores cannot offset Red scores elsewhere.
Overrides
!
EB Engagement = Red → Critical (regardless of all other scores)
No executive sponsor means no deal. If budget authority is disengaged, the renewal cannot be defended internally and must be escalated immediately.
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Champion Health = Red → capped at Amber minimum
Without an internal seller, no other factor can compensate. The account cannot be rated Green until a champion is identified and confirmed.
Likelihood to Renew
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Score all 5 factors
Select Red, Amber, or Green for each factor.
EB Override active. No matter what other factors score, a Red EB rating signals critical renewal risk and requires immediate escalation.
Champion warning. No internal seller identified — score is capped at Moderate Risk until a champion is confirmed.

Factor Breakdown